Role: Creative Lead, Copywriter

Data powers the holidays, and no one uses data better than Salesforce customers.

I developed 3x full-funnel creative campaigns from 2019-2021 reinforcing Salesforce’s global retail industry dominance for data-driven insights. Leading a cross-functional team of 40+ collaborators and stakeholders, the work included dynamic and social media with live data analytics at every major shopping moment throughout the holiday season.