Role: Digital Strategy Director
Agency: iCrossing (Hearst)
360 Campaign

As digital AOR for LG USA, my team supported multiple product launch campaigns over the years, including major creative activations. This was by far the most fun.

Plasma was out. OLED was in. But what did that actually mean? Even the savviest early adopters couldn’t say for sure. Rather than try to explain the benefits of being able to see each pore on the face of your favorite nightly news anchor in dazzling, 4k resolution, we had Neil Patrick Harris demonstrate how everything just looks better on an LG OLED TV. Even student artwork.