Role: Digital Strategy Director
Agency: iCrossing (Hearst)
Video, Social, Interactive, Digital Advertising

Avon was a global innovator in beauty and female entrepreneurship for more than a century, but it had lost market share to more accessible online options. This video content series kicked off a massive digital transformation effort that revived the brand and preserved its peer-to-peer, female empowered spirit. The results: 63MM impressions and 34K video page visits.