Role: Director, Producer
Salesforce Customer Success

Role: Digital Strategy Director
Agency: iCrossing (Hearst)
360 Campaign

As digital AOR for LG USA, my team supported multiple product launch campaigns over the years, including major creative activations. This was by far the most fun.

Plasma was out. OLED was in. But what did that actually mean? Even the savviest early adopters couldn’t say for sure. Rather than try to explain the benefits of being able to see each pore on the face of your favorite nightly news anchor in dazzling, 4k resolution, we had Neil Patrick Harris demonstrate how everything just looks better on an LG OLED TV. Even student artwork.

Role: Senior Writer
Apple Marcom
Supplier Responsibility Interactive

Lead writer and director for interactive storytelling on 2018 Supplier Responsibility reporting. We wanted to bring this incredibly important work to life in a way that would be engaging and meaningful not only to experts and critics, but to everyone. As one of the world’s largest consumer electronics manufactures, Apple uses its position to exert pressure on bad actors and improve human and environmental conditions across global supply chains. Progress is slow but meaningful, and transparency like that in this report amplifies success.

Role: Associate Creative Director
Agency: iCrossing (Hearst)
Awareness Campaign, Content Activation, Interactive

What if you could fly in exquisite comfort and total control over your schedule? For most of us, private luxury jets symbolize wealth and status. But to those who own, operate or travel aboard them, they represent something far more practical: Quality time. Our job was to demonstrate to decision makers that nobody in the private aviation space understands this better than Embraer.

Role: Associate Creative Director
Agency: iCrossing (Hearst) 
Awareness Campaign

The Internet of Things is not a future fantasy. It’s here now, powering hundreds of everyday experiences from the hotel vending machine to last night’s Uber ride home. Our job was to demonstrate Cisco Jasper’s value to procurement managers who were aware of IOT as a concept, but hadn’t yet grasped its immediate potential to boost the bottom line now and for years to come.

Role: Associate Creative Director
Agency: iCrossing (Hearst)
Film, Interactive, Campaigns, Print

For over 80 years the American Funds had consistently outperformed the market when it came to long term investing (think retirement funds, 529 plans and the like). But they’d never done consumer advertising and weren’t sure how to communicate their rather complicated story in a way the average investor could understand, let alone care about. So we built a campaign around the way they work — their proprietary process. Because not only is their method different from everyone else’s, it’s decidedly more human.

Role: Director, Producer
”You Won't See Me (Beatles Cover)” by BLAMMOS

Role: Producer, AD
Label: Wicked Cool
”Sing to Death” by Prima Donna

Role: Producer, Director, Performer
”Teardrop (Massive Attack Cover)” by Big Surprise

Role: Director, Composer, Performer
”Caesium” by Big Surprise

Role: Producer, AD
Label: Wicked Cool
”Cruel Summer” cover by Prima Donna

Role: Digital Strategy Director
Agency: iCrossing (Hearst)
Video, Social, Interactive, Digital Advertising

Avon was a global innovator in beauty and female entrepreneurship for more than a century, but it had lost market share to more accessible online options. This video content series kicked off a massive digital transformation effort that revived the brand and preserved its peer-to-peer, female empowered spirit. The results: 63MM impressions and 34K video page visits.

Role: Creative Director, Copywriter
DAOR: Fetch (Dentsu)
A brand campaign plus social, video, SEO, digital strategy

Role: Creative Lead, Copywriter
Salesforce Net Zero Marketplace and Launch Campaign

Meet the world’s first carbon marketplace. Now anyone can buy third-party rated carbon credits, take climate action, and help make zero happen.

Role: Creative Lead, Copywriter

Data powers the holidays, and no one uses data better than Salesforce customers.

I developed 3x full-funnel creative campaigns from 2019-2021 reinforcing Salesforce’s global retail industry dominance for data-driven insights. Leading a cross-functional team of 40+ collaborators and stakeholders, the work included dynamic and social media with live data analytics at every major shopping moment throughout the holiday season.

Role: Assistant Director, Script Supervisor, Performance Coach
Agency: The Clock Factory
Melody Records Show Pilot

MTV meets Blue’s Clues in a modern kids’ show about mindfulness. I wore a lot of hats.

Role: Copywriter
Agency: iCrossing (Hearst)
Interactive, Social, Display
Awards: 2014 OMMA, Website Excellence 

PetSmart and National Geographic joined forces to co-brand a line of pet products and needed a responsive, ecommerce enabled site as accessible and friendly as PetSmart, and as exciting, natural, and immersive as NatGeo. Experience it here.

Role: Creative Director
Agency: Dentsu
Social, Display

The beauty of Hue. The seamlessness of Apple HomePod. Any mood, any moment, any way you can imagine.

Role: Creative Director, Copywriter
Agency: iCrossing (Hearst)
Broadcast

Moving is a pain. With Fios, there’s one less thing to think about.